When you are selecting a quick & easy fundraiser for your group, consider the amount of time and resources you will need to accomplish your monetary goal. Ask anyone who has organized a quick and easy fundraiser, and they will often tell you that there was nothing quick and easy about it.

That’s where these three easy fundraisers come in. Try one of these ideas for your next fundraiser because you can actually put these activities together fairly quickly and without a lot of upfront expense.

Yard Sale/Rummage Sale
Parents, neighbors, family members and group supporters can all donate their unneeded belongings to support your cause. Arrange a high-traffic location to hold your sale. A person’s yard, church or schoolyard, or even a business parking lot will work well, with permission of course.

Advertise your mega-garage sale on Craigslist and by using flyers. Increase your traffic by advertising that this is a large or multifamily sale. How many working volunteers you will need depends on how much stuff you collect to sell.

For simplicity, position the donated goods for sale by price range, put the popular stuff where its accessible, and don’t be afraid to haggle on the prices. By the end of your sale, you will see that one man’s trash is indeed another man’s treasure.

Athlet-a-thon Events
Called by various names depending on which sport you pick, these “athlet-a-thon” type of events not only are a great way to raise money, but also to showcase the competitor’s talents.

Your “athlet-a-thon event could be a swimming marathon, a bowling tournament, a decathlon-style competition, a 5K run, or even an obstacle course.

Each participant signs up sponsors to pay a flat amount or a certain amount per milestone. They might donate x amount per lap, distance throw, accurate kick, or whatever talent or group of talents that you base your event around.

Your target sponsors can be local businesses, neighbors, family members, and so on. Save money by making your own pledge forms or hosting them online as downloadable, mail-in forms.

You can also include social media like Facebook and Twitter in your fundraising. Simply sign up for the free app at Fundrazr.com and you can accept donations online from Facebook pages or Twitter feeds.

The easier you make it for people to donate to your cause, the more money you will raise.

Car Wash Fundraiser
The most tried and true of them all, the car wash stands the test of time as a great way to raise money for your cause with some elbow grease. Some advanced planning is involved such as securing a place to hold your car wash, selling as many car washes in advance as possible and getting your volunteers lined up for each time slot.

Many gas stations and convenience stores are very approachable about having a car wash at their site. It increases their traffic and brings in more potential customers.

You will need a water source (or two), cleaning supplies, promotional posters, and plenty of car washers. Be sure to have some of your volunteers holding signs where passing traffic can see them.

Waving car wash signs at a safe location near a busy intersection works well, particularly if the weather is nice. You can charge a certain amount per vehicle, or offer free car washes in exchange for donations. Often, taking donations brings in more money than charging a flat fee per car.

You can even do a bake sale or doughnut sale at your yard sale, car wash, or “thon” event. While you’ve got your resources gathered, take advantage of it and try to raise as much money at one event as you can.

 

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The success of your fundraiser efforts can depend on how much publicity you can attract. Community awareness of your needs and your offering will always increase your group’s results.

One of the best way to get publicity is to issue a press release. And the most important part of a press release is describing the most newsworthy aspect of why you are raising money.

Here is an example. Lets say your group is hosting a spaghetti dinner to raise funds for a cancer patient. The spaghetti itself isn’t newsworthy. The fact that friends and neighbors are pitching in to help someone in need is the part that is newsworthy.

On the other hand, if you’re doing a fundraising dinner and the event features a rare coin auction to benefit a cancer patient, then you have two newsworthy angles. The auction itself AND the human interest angle are important.

The media wants story hooks that will attract an audience, not cause them to tune out. Write the summary paragraph of your press release first and make it as interesting and exciting as possible.

Then fill in the rest of the who, what, when, where, why and how information of your press release. A great picture is definitely worth a thousand words, so when you submit it to all the media outlets in your marketplace, include newsworthy photographs if at all possible.

Make multiple phone calls to talk radio stations, television producers, and newspaper columnists. Be proactive and let yourself be heard. Afterall, this is for a good cause, right?

More fundraising publicity tips:

Tip #2 – Use your website
If you don’t have one, get one. Use it to communicate your goals, thank your sponsors, highlight offerings, recognize successes, honor individual contributors, give event updates, and don’t forget to promote your web site on all your printed materials.

Tip #3 – Actively pursue more publicity
Get the word out about your fundraiser in as many ways as possible. Get into as many neighborhood newsletters, community forums, talk shows and other public forms of communication as possible.

Tip #4 – Utilize all gatherings
Make announcements at other events to spread the word, display products, take orders, make sales, and recruit volunteers.

Take a joint venture approach to marketing your group or event by giving something of value back to all those help out. A local business may be willing to offer a valuable coupon to give to your volunteers.

Tip #5 – Goal awareness
Heavily promote the goal and “attainment so far” of your fundraiser in all communications, particularly with potential attendees, supporters, and sponsors. A good cause gets the checkbooks out!

Make sure that all participants know the specific reason why the money is being raised and be specific about how the money will be used.

Tip #6 – Communication
Use all available means of increasing awareness of your group’s efforts including roadside signs, e-mail lists, phone calling trees, newsletter, flyers, posters, bulletin boards, recorded hotline messages, FaceBook, Twitter, and so on.

Tip #7 – Sponsorship decals
Offer these free to supporting merchants and include them with supporter memberships. Use the glass stick-on type for storefront or car windows.

This “branding” gets the word out to the community that your organization has a strong support base. Sort of the “come one, come all” approach.

Tip #8 – Bumper stickers
Sell your organization year round with every fundraiser by offering one that says “Proud Supporter of _____.” Give one to every volunteer and member of your group.

Tip #9 – Flyers
Hit local mailboxes (always follow postal regulations) and car windshields in shopping centers. Give fundraiser details in your flyer in a way that promotes sales and gives contact information.

Incorporate a coupon or free gift offer into the flyer that will keep it from being thrown away. Your merchant base will help provide the offers because it’s free advertising for them.

For example, a flyer could include a car wash, dry cleaner’s discount, or oil change coupon.

Tip #10 – Build and use an e-mail list
Ask for an e-mail address for future newsletter distribution when you’re fundraising. Have opt-in links on your web site. Easily stay in touch with a monthly email update and promote your cause further with social media like Twitter and Facebook.

You can build an online community of supporters even faster by offering them extras available only at your site. Offer community forums to post information or read the latest news.

By putting your fundraising publicity plan in place today, you will reap the rewards in continued growth and additional fundraising success for years to come.

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Seasonal Fundraisers

May 18, 2012

The season can help determine what your group should do to fundraise and even how successful your efforts may be. Seasonal product sales may be just what your group needs to raise funds at just the right time of year. Here are ten ideas that are worth a look. Halloween Pumpkin Patch Fall is a [...]

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